If there's one thing Summer House fans know, it's that Kyle Cooke doesn't do anything halfway—whether it's throwing a party, launching a beverage empire, or storming out of a dinner. Now, the Bravo star is channeling that same chaotic energy into a new advertisement for HubSpot AEO, and it's pure gold.
The ad, produced by Maximum Effort, finds Cooke in classic form: frustrated, dramatic, and on the verge of a full-blown crash-out. But this time, his meltdown isn't over a housemate's betrayal—it's about Loverboy, his sparkling hard tea and cocktail brand, not showing up in AI search results. When Cooke discovered that ChatGPT wasn't recommending Loverboy for summer drink ideas, he did what any reality TV legend would do: he made it a whole thing.
“Running a business can be tough. Loverboy has been fighting for its life this year – so when I found out we weren’t showing up when someone asked ChatGPT for summer drink recommendations, it was not exactly the news I was hoping for,” Cooke said in a statement. “But HubSpot AEO showed me exactly where Loverboy stood, who was getting mentioned instead of us, and what I needed to do to fix it. And for once, I actually listened.”
The ad, which debuted exclusively ahead of the Summer House Season 10 reunion Part 3, shows Cooke embracing the software's ability to optimize for AI-driven searches. The result? Loverboy jumped from 10-15% to 75% efficiency in AI search visibility—a win that Cooke says will help the brand land in coolers and koozies everywhere this summer.
Cooke's journey with Loverboy has been a central storyline on Summer House since the brand launched in 2018. From early struggles to becoming one of the biggest names in canned cocktails, the ups and downs have played out in real time for viewers. Now, with HubSpot AEO, Cooke is proving that even a reality star can pivot when the algorithm demands it.
For fans who can't get enough of Cooke's antics, the new Summer House spin-off In The City is currently airing on Bravo, with new episodes every Tuesday at 9 PM. The series follows Cooke, Amanda Batula, and Lindsay Hubbard as they navigate life in New York City. The first three episodes are streaming on Peacock, with the remaining three airing through June 23. Meanwhile, Summer House has been renewed for Season 11, though cast details remain under wraps.
As for Cooke, he's not just surviving—he's thriving, one crash-out at a time. “Now when someone asks AI what to drink at their pool party, Loverboy will be the answer,” he said. “And everyone’s summer, including mine, will be more fun.”
