Hollywood's favorite frenemies are back at it, but this time they're trading superhero claws and chimichangas for wind and waves. Hugh Jackman and Ryan Reynolds have teamed up once again, this time to launch a new promotional campaign for their shared sports venture, the Bonds Flying Roos SailGP team.
Sailing Into New Waters
The dynamic duo's latest comedic spot, created with partner monday.com, arrives just in time for the ENEL Rio Sail Grand Prix this weekend. This event marks a significant milestone for SailGP, representing the championship's inaugural race in South America. The timing is strategic, as the Australian team, led by captain Tom Slingsby, currently sits in second place in the 2026 standings and is aiming to reclaim the top spot.
Since becoming team owners, Jackman and Reynolds have made it clear they won't be your typical, reserved sports investors. Their involvement has been characterized by the same witty, self-aware humor that defines their off-screen relationship, bringing a fresh dose of celebrity energy to the high-speed sailing world.
More Than Just a Cameo
When their acquisition was first announced, the pair released a characteristically understated statement. "We feel a tremendous responsibility to keep the Bonds Flying Roos on top of the SailGP leaderboard," they quipped, crediting "monday.com's elite planning, Blueberry's surgical trading precision and Bonds comfy and somewhat waterproof skivvies" for their confidence. They dryly added, "We have also been told the boat, team and captain matter so hopefully those work out as well."
This foray into sports ownership is just the latest chapter in their long-running, and very public, bromantic rivalry. Fans are, of course, eagerly awaiting their official big-screen reunion in the upcoming Deadpool & Wolverine film. Reynolds once joked that Jackman would be playing Wolverine into his 90s, and with the massive Avengers: Secret Wars on the horizon, who knows what the future holds for these two?
The new advertisement leans into their established chemistry, promising the kind of banter that has made their social media spats legendary. It's part of a larger promotional push surrounding SailGP's global expansion into Brazil, highlighting the league's growing international footprint.
Where to Catch the Action
The Rio event is positioned as a crucial early-season showdown. With the Bonds Flying Roos poised to make a move in the standings, all eyes will be on whether Jackman and Reynolds's ownership—and their latest marketing effort—translates into success on the water. The pair's involvement continues to blur the lines between sports, entertainment, and savvy business, proving their partnership extends far beyond the multiplex.
For fans of the actors, it's another delightful glimpse into their unique friendship. For sailing enthusiasts, it's a major spotlight on a growing sport. And for everyone else, it's a reminder that these two are seemingly everywhere—from blockbuster movie sets to the helm of a professional racing team. You can check out their latest collaborative ad above.
