Netflix is turning its record-breaking animated hit KPop Demon Hunters into a real-world adventure. The streamer has officially announced KPop Demon Hunters: The Immersive Experience, a walk-through attraction that drops fans directly into the world of HUNTR/X. It opens at Netflix House Dallas on November 12, then heads to Netflix House Philadelphia on November 20.
This isn't a half-hearted cash grab. Unlike some infamous pop-up disasters, this experience comes with a brand-new story. Guests begin backstage with Rumi, Mira, and Zoey as they prep for opening night on their world tour. Naturally, the demon lord Gwi-Ma crashes the party, forcing fans to team up with HUNTR/X on a neon-soaked mission through Seoul to restore the Honmoon and take down the demons.
What to expect inside
The attraction blends interactive sets, large screens, 3D technology, live actors, and animation. Throughout the journey, guests will tackle music and play-based challenges that push the narrative forward. Think of watching the movie at home as the tutorial—now you're actually in the game.
Netflix's Chief Marketing Officer, Marian Lee, explained the vision: “Fans don't just want to watch KPop Demon Hunters, they want to live in the world of HUNTR/X. Netflix House is where fandoms like this get to live year-round, so it's the perfect home for everything KPop Demon Hunters fans have been asking for. Singing the songs they already know by heart, facing off with demons, hanging out with Derpy Tiger – every detail is built so fans of all ages can feel, hear and see this world exactly the way they imagined it.”
The music is coming with them
You can't have a KPop Demon Hunters experience without the soundtrack. The entire adventure unfolds to the movie's Grammy and Academy Award-winning songs, including “How It's Done,” “Soda Pop,” “Golden,” and more. Both Netflix House locations will also roll out new merchandise, themed food and drinks, and exclusive photo ops. Netflix says these additions are part of a larger strategy to keep its permanent venues fresh with whatever audiences are obsessed with on screen.
Tickets start at $39, with children's admission (ages 3-12) starting at $34. A VIP package runs $89 Monday through Thursday and $99 Friday through Sunday. VIP includes all-day access to the Netflix House VIP Lounge, priority entry to the experience on your ticketed date, and an exclusive themed gift while supplies last.
If you're looking for more Netflix news to tide you over, check out the new mystery series everyone's talking about or see why Stranger Things' latest season missed the top 10. And for a deeper dive into Netflix's upcoming slate, don't miss our binge guide for September 21.
Whether you're a die-hard HUNTR/X fan or just curious about the phenomenon, this immersive experience promises to be a must-visit event this November. Mark your calendars for Dallas on November 12 and Philadelphia on November 20.
